Our Digital Marketing course sets out essential concepts and skills relating to the fundamentals of digital marketing, including creating a web presence, optimising content for search engines, using social media platforms, carrying out online marketing and advertising across a range of services, as well as monitoring and improving campaigns using analytics.
Such course is of an investment for business owners, students, and anyone else looking to learn the much needed digital marketing skills and get up to speed with the latest trends.
If you’re new to digital marketing, taking this step could make you feel overwhelmed.
We understand that…
That’s why our course is built on the core disciplines of digital marketing and real-life scenarios.
A working knowledge of Windows and IOS is required, though no experiences in the Digital Marketing sector is required.
On completion of this course the candidate will be able to:
Understand key concepts of digital marketing, including advantages, limitations and planning.
Understand various web presence options and how to select appropriate keywords for search engine optimisation.
Recognise different social media platforms, and set up and use common platforms.
Understand how effective social media management assists in promotion and lead generation.
Use a social media management service to schedule posts and set up notifications.
Understand various options for online marketing and advertising, including search engine, e-mail and mobile marketing.
Understand and use analytics services to monitor and improve campaigns.
Certificate of Attendance
ECDL Digital Marketing Certificate (Optional)
Total cost for this course is €200.00 (excluding 1 optional exam)
Once we receive your payment together with the registration form, our admissions department will revert back to you within 24 hours.